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I embarked on a transformative journey to redefine the digital experience of this iconic brand. Collaborating closely with AKQA's talented team, I guided them on a mission to infuse Lacoste's digital presence with fresh energy and modern aesthetics through UI enhancements.
As the lead digital designer for the launch of the Lacoste x Golf Le Fleur 2023 collaboration, I was driven by the challenge of translating the unique fusion of these two iconic brands into a compelling digital experience.
With Lacoste digital creative team and AC3 Studio, we partnered to create a digital campaign for the launch of the new L003 sneaker, showcased in Seoul, Chengdu, Shinjuku and Wangfujing.
As the lead digital designer spearheading the rebranding of Chanel's Skin Care Explorer, I took on the challenge of reshaping every aspect of the digital experience, from art direction to user interface design. I embraced it with a deep appreciation for the brand's legacy of elegance and innovation. Launching in 2024 (Images upon request)
As the lead digital designer, I meticulously crafted Coperni's e-commerce platform, drawing inspiration from Apple's design system. From sleek product galleries to streamlined checkout processes, every detail reflects Coperni's dedication to sophistication and modernity. Working hand in hand with developers, I implemented responsive design and contemporary features to guarantee seamless performance and accessibility across all devices.