LACOSTE X NETFLIX (2023)

Lead digital designer for Lacoste and Netflix collaboration.
With a keen focus on capturing the essence of both brands, meticulously crafted a captivating landing page that served as the virtual gateway to this unique partnership.


2023


LACOSTE REDESIGN UI 2024

I embarked on a transformative journey to redefine the digital experience of this iconic brand. Collaborating closely with AKQA's talented team, I guided them on a mission to infuse Lacoste's digital presence with fresh energy and modern aesthetics through UI enhancements.

2024


LACOSTE X GOLF LE FLEUR

As the lead digital designer for the launch of the Lacoste x Golf Le Fleur 2023 collaboration, I was driven by the challenge of translating the unique fusion of these two iconic brands into a compelling digital experience.
2023


LACOSTE L003

With Lacoste digital creative team and AC3 Studio, we partnered to create a digital campaign for the launch of the new L003 sneaker, showcased in Seoul, Chengdu, Shinjuku and Wangfujing.

2023


CHANEL SKINCARE EXPLORER

As the lead digital designer spearheading the rebranding of Chanel's Skin Care Explorer, I took on the challenge of reshaping every aspect of the digital experience, from art direction to user interface design. I embraced it with a deep appreciation for the brand's legacy of elegance and innovation. Launching in 2024 (Images upon request)
2022


COPERNI

As the lead digital designer, I meticulously crafted Coperni's e-commerce platform, drawing inspiration from Apple's design system. From sleek product galleries to streamlined checkout processes, every detail reflects Coperni's dedication to sophistication and modernity. Working hand in hand with developers, I implemented responsive design and contemporary features to guarantee seamless performance and accessibility across all devices.

2020


BASSAC

In my role as both art director and digital designer, I partnered with a skate collective to craft a dynamic landing page and an engaging mini-game. Leveraging playful interaction and design elements, we aimed to embody the spirit of the brand and foster genuine audience engagement.
2022